What Impact will ChatGPT have on SEO?
On the eve of 2024, ChatGPT, OpenAI’s revolutionary tool, is revolutionizing our content creation habits and redefining the contours of SEO. According to a study by Le Point in February 2023, ChatGPT was already being used by over a billion people worldwide. In 2023, 80% of jobs are silently but decisively impacted by ChatGPT, reveals a report by the moderator’s blog.
These astonishing figures, which have arrived in less than a year, signal an era of unstoppable change, where artificial intelligence is no longer an option but a necessity to remain competitive.
Efficient in strategic keyword analysis, meta description development, or backlink strategy, ChatGPT is fast becoming the assistant SEO professionals can rely on.
With the definite entry of AI into our lives since November 2022, a year and one month ago, work practices are undergoing profound changes. In just one year, AI is increasingly being used within a wide range of professions and across industries. It’s worth to remember that bewildering anecdote where ChatGPT-4 passed the bar exam to become a lawyer, scoring among the top 10% of candidates.
The era of AI is well underway and there is no doubt that profound and irreversible transformations are currently taking place.
- We are reaching the end of 2023 and we are already asking ourselves what SEO will look like in 2024.
- In what way will Google devour us? 🤔
- As ChatGPT revolutionizes the way online content is created, what is happening with natural referencing (SEO)?
As the use and widespread adoption of OpenAI’s small, but ruthlessly effective assistant continues to spread, it would be impossible for the classic rules of search engine ranking to remain unchanged.
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A Brief Introduction to ChatGPT
Much has been written about OpenAI’s ChatPGT, a foundation created in 2015, co-founded by notable figures such as Elon Musk and Sam Altman, the latter becoming CEO of OpenAI in 2019.
The initial goal of this organization was to create AI (artificial intelligence) accessible to all of humanity with a friendly personality 😉. In its early days, OpenAI was a non-profit organization, and then an additional for-profit structure, OpenAI LP, was created to open up to investments and potential talents.
ChatGPT is based on the GPT-4 architecture. ChatGPT is an advanced natural language processing model capable of various skills:
- Understanding text,
- Generating text,
- Learning from vast datasets,
- Performing various tasks such as translation and writing computer code.
What was the standout event 🥊 of SEO in 2023?
The year 2023 did not disappoint once again. This year was marked by the Search Generative Experience (SGE). Here we are, it’s done, the Google Search Labs experimental platform now integrates and tests generative AI directly in the search engine with instant responses.
These response elements are designed to improve the user’s search experience by offering interactive and conversational content 🗣️.
The fact that AI is now integrated into search engines will profoundly change the game for SEO professionals in the coming years.
Let’s recall the quality metrics that matter for SEO. There are three of them:
- Technical on-site optimization: for example, ensuring the site is mobile-friendly…
- Content that meets user queries and incorporates keywords.
- Netlinking, which involves improving the quality of inbound links to a site.
Let’s now methodically address the various impacts of ChatGPT on SEO.
ChatGPT, a top-notch assistant for routine SEO tasks?
Let’s keep things straightforward ⛪️.
At this stage, the purpose of ChatGPT is to simplify daily tasks. Artificial intelligence is best used judiciously to extract the most value.
SEO specialists are familiar with the rhythmic actions of repetition in their projects:
- Keyword research
- Competitive analysis
- On-site optimization of content
- Backlink analysis
- Performance monitoring…
ChatGPT has the capability to intervene at all these different levels.
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How does ChatGPT enable relevant keyword analysis on a given topic?
ChatGPT will leverage its abilities to identify patterns and the structure of language to suggest potential keywords on a given theme.
Let’s take, for example, a blog post about “organic coffee 🍵”. ChatGPT would identify key terms such as “organic farming,” “fair-trade coffee beans,” “artisanal roasting,” evaluating the relevance of each based on their frequency of use and contextual relevance in the organic coffee domain.
How does ChatGPT support analysis of a competitor’s website?
Using only public information, the OpenAI assistant can analyze a competitor’s website. Acting as an SEO professional, ChatGPT can identify:
- The main topics covered,
- The style and quality of the content…
However, if one wishes to ask it to analyze the keyword density of the site, ChatGPT will show its limits and recommend specialized tools like SEM Rush…
Why can ChatGPT assist web writers in crafting effective meta descriptions, titles, and tags?
ChatGPT was designed to understand and create natural language contextually. It will propose concise and relevant formulations that encapsulate 🥚 the essence of a web page’s content, integrating strategic keywords for SEO.
One of ChatGPT’s strengths is providing creative and optimized suggestions for search engines. As a bonus 🍒, it adheres to specific length constraints for a meta description or a title.
How can ChatGPT identify interesting backlinks for a web page?
Indeed, the GPT assistant provides a nice boost by offering interesting recommendations for implementing a backlink strategy on a given web page.
I queried ChatGPT 😁 to identify advantageous backlinks for the costume party site 🥳 funtocome.fr. The AI assistant suggested, for example, leveraging backlinks from local events related to fashion, theater, or creative hobbies, or forming partnerships with organizers to obtain backlinks from their websites or social media accounts.
So far, not bad at all for the GPT assistant 😊
How to use ChatGPT to create an SEO article plan?
Finally, let’s go back to the usefulness of using ChatGPT for creating an SEO writing plan, specifically aiming to automate article plans.
An SEO expert consultant shared this little secret in a well-detailed article on the reacteur.com website. It all begins with the use of the Make software. Make is a platform that automatically generates files or libraries from source data, such as code, for example.
The idea is to connect ChatGPT to the Make application via an API, and there you have it!
Let’s go through it step by step:
1. Have an account on make.com.
2. Connect ChatGPT to the Make account.
3. Create the prompt* and link it to a specific article plan example.
And there you have it! 🪄
What is a Prompt?
A prompt refers to a set of instructions given to a computer system, such as artificial intelligence, to initiate a specific task. In the field of AI, a prompt can take the form of:
- Text,
- An inquiry,
- Or an instruction that guides artificial intelligence in generating a response, executing an action, or creating content.
For example, when requesting artificial intelligence to generate an image, write text, or provide a response to an inquiry, a prompt is used to articulate this request. The formulation of the prompt is crucial because it directly influences the nature and quality of the content or response produced by artificial intelligence.
The impact of ChatGPT on SEO is both tangible and inevitable. As a revolutionary tool, it has the potential to transform SEO methodologies, making tasks more efficient and intuitive. However, humans remain at the heart of this evolution, as human intelligence guides and refines the use of this technology.
As Albert Einstein 🥸 aptly said,
“The true value of a man is not determined by what he knows but by what he uses with what he knows.”
This quote resonates perfectly with the current evolution of SEO, where the synergy between human and artificial intelligence creates a new paradigm for the future of search engine optimization.
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References:
· Reacteur
