Does your website clearly communicate what it has to offer?
There are many obvious reasons why clear communication is fundamental. With millions of attention-grabbing websites, letting people know what you do is critical to the success of your business.
A website is not just a website; it is a tool that helps businesses achieve their business goals, selling online to grow.
A visitor to your site, should never be confused as to what exactly you do or how you can help them. When a person arrives at your website, they should be able to easily interact with your business. Regardless of your business, π£οΈ communication is the most important aspect of your site.
As for the development of your website, it should never be underestimated. Therefore, if you are not familiar with this field, it is highly recommended to entrust this task to a qualified provider. Bocasay for example, is expert in β offshore IT development outsourcing.
For example, if your marketing message is “We build websites”, you have to admit that it’s not very compelling.
On the other hand, if your message is “We build custom websites that will grow your business”, or “We develop a website that the Google algorithm is most likely to find” is much better. Why? Because the message is clear, and the prospect sees the value your company will bring to them. But beyond the content of your message, the form is just as important.
In this article, Bocasay, specialists in offshore outsourcing, share tips to help you optimize your website communication.
Define your visual identity
A well-designed logo can directly impact your brand and services to your customers. In branding, your message is conveyed through your logo, whether it is professionally designed or not.
Color can convey ideas to visitors. Colorimetry is the most important aspect of web design. Some colors have connotations (green inspires cleanliness, ecology for example), some colors are warm, others cold… Not only do they dictate the look of your site, but they often have an emotional impact on your visitors.
A website layout can also convey emotion, harmony and confidence. The important parts of the site must be highlighted. The layout is important for many reasons, including communication. The visitor must be able to understand your site at a glance. In general, the site is organized so that the most important content gets the most attention.
Make a clear value proposition
Know your target audience and what you have to say. Your website must impress and captivate your visitors in less than 5 seconds. Otherwise, you risk them going back to the Google results page to look for another website that will make them want to visit. It’s a battle for the eyeballs.
Take care of your meta-description
Meta-descriptions are rarely relevant to visitors arriving directly from the SERPs (Google results pages), yet they convey an important message to people accessing your site via search engines. The meta description is the small piece of text that appears below the title of your site in the Google results page. By having a clear and concise meta description, you will capture the attention of users who will already know that your site is likely to meet their expectations before they even visit your website.
Stay consistent with your brand
Be true to your brand. As you consider each element and component of your website, ask yourself, “Does your website look like your company?” The design, usability, fonts, colors, language, tone and content of your website should reinforce your credibility. If it doesn’t, it can create confusion and incite distrust on the part of your visitors, forcing them to leave your site and never return.
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Relay your social networks
Promote your social networks with “buttons” in prominent places on each page. Social networks are valuable tools that help you promote your business. Visitors can easily follow your social profiles to stay up to date and connect with your business. It also allows them to see your popularity, reviews and comments left by other consumers. Used properly, they can be a buying trigger for many potential customers.
Answer FAQs
FAQ (Frequently Asked Questions) pages help customers find answers to the most common questions about your product or service. FAQs also greatly enhance your SEO. In addition, based on the most frequently asked questions, you can detect a potential communication problem about your products or services that is not clearly explained on your site.
Enhance the “About Us” page
An “About Us” page on your website helps customers better understand if you are a trusted provider for them. It’s also a great opportunity to entertain your customers with your unique story and tell them what sets you apart from your competitors (we’re clearly into storytelling). It can be a quick overview of your business or a complete timeline of your company’s performance to date. But whatever your brand story is, make sure it’s worth reading.
Create a blog
Blogs are an important tool, as they are one of the best ways to attract new visitors to your website. It allows you to make your website more complete, more attractive and to offer more than just commercial information to your visitors. You can make a name for yourself in the industry by sharing information that your target audience wants to know. So, provide valuable information via your blog and generate loyal subscribers.
A website is the digital extension of any brand. Therefore, your website should be perfectly understandable to your visitors. Make sure that your website reflects your company’s image perfectly. And if you don’t know how, Bocasay’s offshore IT development outsourcing teams are here to help!
