How UI and UX Impact Your Online Business

UI and UX – Terms Defined

Two of the most easily confused buzzwords out there, often appearing together as if they are the same thing.

UI is short for User Interface, and this refers to the way a website or online brand looks – its graphical interface, the buttons, the colors, menus, sliders and all the components which make up the look and feel of an online brand. UI designers are graphic designers responsible for how visually-attractive and stimulating an online business can be for the end-user.   

UX stands for User Experience and it refers to the overall feeling and experience a user encounters when interacting with the online services and products of a company or brand. UX designers are more focused on creating brand or company experiences rather than appearances. Of course they also care about the looks, but their main concern is how the brand operates. They determine whether the website or app experience is smooth and offers the user simple navigation and task performance.  

UI and UX – How they work together

This is the basic rule of thumb: UI is how the website or brand looks and UX is how it works.

While the creation of an online brand or website is a collaborative process, it most often involves two separate design teams working very closely together.

If, for example, a UX team decides that the menus of a website feel too chunky and bulky for the user to navigate through,  the UI team will need to readjust how these menus appear on screen. 

Why is UI / UX Important for Online Business?

Any successful Ecommerce operation involves effective communication between the UI and UX departments of the creative process.

Users will always judge your company or digital service based on how it feels to use your website or app.

This study on how users interact with online health websites concludes that 94% of the times a user rejects a website or online brand it’s because of design-related issues.

This is what essentially determines whether your online brand or service is simple-to-use and intuitive, and an online market users can trust and always return to.

All businesses want to increase sales and grow their operations within their prospective markets.

The harmony between appearance and easy-flow functionality provided by UI-UX designers plays a crucial role in building user loyalty and ultimately in increasing business profits.

Good and Bad UI / UX Practices

These are some tips on how to avoid design strategy mishaps and to ensure your users receive the best possible UI and UX for your intended purposes:

• Bad Name: Some online companies and brands fail simply because of an inappropriate or not-catchy website or app name – even if their product or service is good. Your online brand identity needs a catchy, straight-to-the point name for any chance of success.

• Good & Bad Layout: A good layout makes user experience feel effortless and natural. Intended user goals are achieved without any hassle. A bad layout is usually the result of boring web design decisions, a busy-looking interface, bad color combos and the lack of effective navigation help for the user.

• Don’t be Annoying: Avoid pop-up ads or notifications unless absolutely necessary. Long website intros that take too long to read or load are a no-go. Don’t use too much text and make sure your font is big enough to be read by most people.

At Bocasay, software outsourcing services, our teams of developers (offshore php development, software development outsourcing etc.) spread across the world excel in providing highly specialized UI & UX functionality to the websites and apps we are tasked in building for our international clients. Get in touch to find out how we can build or optimize your company’s website or app according to the most advanced UX & UI standards.