How can technology boost your sales?
On the Internet, both large and small businesses must use technology to reach their full potential. Technology offers a number of benefits to any business and there are many ways to integrate and develop it to increase sales.
In this article, we will see how companies can use technology to boost their sales.
The mobile, the seller’s right hand
More and more online purchases are being made on mobile devices. Absolutely everything from reloading gift cards to renewing memberships to making quick and easy payments is being undertaken via a mobile device.
The proliferation of mobile devices, such as smartphones and tablets, has forever changed many aspects of the sales process. For customers, the ability to research, evaluate and purchase products and services online through new technologies has transformed the shopping experience.
This explosion in mobile usage provides a great opportunity to gain a competitive advantage by being present as close as possible to consumers. Combined with the use of a platform, salespeople have easy, immediate and remote access to critical customer data and opportunity openings.
Mobile technology gives salespeople instant access to product descriptions and other tools that increase the effectiveness of their sales pitches, resulting in higher conversion rates and a better customer experience.
A virtual presentation that can be used whenever you want
Today’s sales force doesn’t necessarily need a face-to-face meeting to make a sales presentation. Software like Loom and Vidyard allow the salesperson to create a short presentation that customers can watch at their convenience.
Imagine you wanted to convince a large property management company to bring their catering or cleaning business to you, but you couldn’t get an appointment with the decision maker. You could make a five-minute video showcasing the unique service your company offers, making sure to include relevant information that will entice the decision maker to meet with you to learn more.
Social networks
Social networks are getting a lot of attention, especially as more and more millennials enter the sales world. But it’s easy to spread yourself too thin. Instead of using multiple networks, focus on developing a quality presence on the main social networks used by your target customers.
As an example, for B2B sales, LinkedIn and Twitter work particularly well. If you own a bakery or create designer dresses, you will probably want to focus on visual advertising. That means putting more emphasis on Instagram. If you’re an attorney or plumber who provides specialized services, you could start a blog on your website giving advice or writing blog posts about your particular field.
Promoting your business is only half the battle, however. Making the most of technology also means finding ways to interact with your customers. For example, you can organize chat sessions to allow customers to make comments and suggestions about your products or services.
Better customer service
Businesses also depend on customer acquisition and retention for growth. They cannot survive without them, and a happy customer is one who will come back and tell others about them. To do this, companies must provide a consistently high level of customer service. Technology can also help. Modern customer relationship management (CRM) software and professional services automation (PSA) are reaching new heights of usefulness, benefiting both companies and their customers.
With a little help from technology, you can increase your profits by increasing your availability to your customers. Chat support services, interactive websites and 24/7 social media customer service make all the difference.
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Sales Force Automation Systems
Statistics show that companies that are not yet automated spend 71% of their time and resources planning and defining sales processes.
Selling requires a number of tedious, time-consuming, and repetitive tasks, such as scheduling sales appointments, sending follow-up emails, and updating sales opportunities – all of which reduce productivity and profitability.
Sales force automation (SFA) technology solutions automate many tasks, freeing salespeople to focus on activities that generate more sales and revenue.
With real-time information provided by SFAs, managers can have instant access to individual salespeople’s activities, sales numbers, opportunities, customer complaints and other data used to determine sales success, take action and make adjustments quickly to optimize efforts.
Big Data
The competitive advantage of companies today depends in large part on their ability to successfully capture, manage and analyze huge volumes of customer data that contain information about customer behavior and buying habits. Despite this, the average company only analyzes about 12% of the data they have, and that’s where big data technology comes in.
With these analytics tools, they can now manage prospecting, a critical step in the sales process. This gives the sales team a clearer picture of where to focus their efforts.
Analytics also help organizations to:
- determine which customers to target,
- learn how to use profiles to identify similar customers,
- identify which buyers are most likely to respond to different messages and offers.
To summarize, big data analytics tools help companies focus their sales efforts on the most promising and profitable businesses and customers.
As we move forward into the digital age, we must recognize the near universal effect of technology on our businesses. While we can count on it to constantly improve, the only thing that keeps companies and businesses from falling behind is their constant willingness to evolve.
