Digital marketing trends to look out for in 2022

How to engage users, retain customers and make your online brand stand out from the crowd

Being up to date on new developments in digital marketing and e-commerce is paramount to keeping up with the competition.

As technological evolution continues its course of exponential growth, it is only natural to encounter new digital marketing trends every year.

Keeping an eye out for such trends can make the difference between failure and success in an increasingly competitive digital economy.

Furthermore, the Covid-19 pandemic has pushed countless businesses to adapt to online and hybrid systems in order to keep up to speed.

This shift is changing the way many companies operate – and the race is on. Those who do not modify their marketing strategies may find themselves left behind.

Today, having an online presence for your business is an essential precursor to reaching a global market and achieving substantial growth.

Before investing company resources in digital marketing, it is crucial to catch up with the latest and most efficient strategies.

In this article, we’ll discuss the latest digital marketing trends to look out for as we approach 2022:

Artificial Intelligence

AI continues to offer effective solutions that are changing the way businesses approach digital marketing. Using AI to understand user behavior is gradually becoming more of a norm than a novelty. 

Until recently, humans were trusted with most creative tasks like artistic design and content creation. Over the last decade, IT innovations in AI have paved the way for a future that relies more and more on machine learning.

Intelligent processing now allows AI to take on more complex tasks, yielding much faster and more detailed results than any human could. AI’s unique ability to collect and utilize all aspects of user data is changing the game.

AI can instantly interpret massive amounts of data and operate a multitude of automated tasks that predict human behavior. This allows companies to personalize their content and services to successfully reach their desired audience.

As a software development company, our teams can carry out your IT projects incorporating AI.

Interactive Content

The mundane and passive experience of scrolling through endless pages of information can be transformed through engaging the user with interactive content. This can make the difference between a curious browser and an intrigued potential customer.

Depending on your brand, there are several ways to interact with users on your app or webpage. Providing an engaging experience is a great way to connect with users while learning more about them and how you can best cater to their needs.

By placing the user in the driver’s seat for a moment, you can create a positive experience that leaves a long-lasting impact. You can engage users by using polls, calculators, games, surveys and contests that promote your brand. 

Apart from retaining lifetime customers, interactive content is also a great opportunity for user-data collection that helps your brand fine-tune your brand’s core goals and strategies. A bored user is often a lost customer. 

Mobile-First Marketing

There is no doubt that today’s consumers are fully immersed in smartphone technology. From one-click shopping, streaming movies and connecting with friends and family on video-chat services – smartphones have revolutionized modern society.  

With a global pandemic limiting the movement of millions, it is no wonder that we are seeing a surge in e-commerce. In order to keep up with these changes, businesses must focus their marketing efforts on platforms and devices that are widely used.

As smartphone technology becomes more advanced and affordable, more and more people rely on mobile devices to browse online. This makes mobile phones the most direct link between businesses and consumers.

Adapting websites to fit smaller mobile screens and developing apps to provide your company’s services is crucial to establishing a profitable position in an increasing market of smartphone-savvy consumers.

Experiential Marketing

Brand-based user experiences help to establish a genuine and lasting impact on individuals. Consider how if you get to test drive the car of your dreams, you are more likely to buy it than if you just saw an advertisement for it.

Incorporating interactive human experiences into your digital marketing campaign can make the user feel involved and connected to your brand. Examples of experiential marketing include webinars, business events, retreats, samplings and demos.

For example, the Red Bull brand became a household name by excelling in the field of experiential marketing through developing annual educational programs, competitions and international events that promote the brand’s core values.

In recent years, as tech-savvy customers seek real and accessible experiences more than ever before, active involvement in an immersive brand experience can create a meaningful and lasting impact that helps your brand stand out. 

Have your mobile application developed by a team of developers who are experts in agile mobile development.

Highly Personalised Content

In an age of endless information and instant gratification, our patience for generic and irrelevant content is wearing thin. That’s why online platforms constantly update their algorithms to better suit our personal interests and meet our expectations. 

Using advanced AI technology and data analytics, major players like Facebook and Google have revolutionized user content personalization. SEO has become so accurate with suggestions that you don’t even have to finish typing your search.

Predicting user behavior depends on running the right data-collecting systems on your online platform. Once you have a good understanding of user behavior trends, you can run programs that select and distribute personalized content.

Delivering highly personalized content that directly engages a user’s personal preferences is a guaranteed method for achieving lasting user satisfaction and ultimately retaining potential brand customers.

Voice Search

Digital marketing has been transformed primarily because of the changing ways consumers search for information online. Impressive improvements in speech recognition technologies have enabled voice-triggered online searching.

Instead of wasting time to type keywords into an online search field, smartphone users can now conveniently speak directly into their voice-enabled mobile devices in order to receive fast and relevant results while on the move.

Even if voice search technology has been around for some time, successful virtual-assistant apps like Apple’s Siri, Google’s Assistant and Amazon’s Alexa have ensured that voice-search capability is a future mainstay of digital marketing.   

As online consumers are increasingly using their voices to perform searches and to communicate directly with businesses over the internet, consider how you can optimize your brand’s online platform with a voice-enabled user interface.  

Do you have a new digital marketing campaign that you want to take to the next level? At Bocasay, our IT solutions empower businesses around the world. Get in touch to find out how we can help with your next project.