Client case study – Doctor Imago

Dr. Imago is a web information hub targeting healthcare professionals who work in the medical imaging domain.

Project environment.

Dr. Imago's website published articles written by medical imaging professionals. It provides articles that can be classified into various categories such as: socio-professional news, medical training, management, reports... The digital transformation of their news feed emerged as an essential step for their growth.

Dr. Imago entrusted us to build their new digital platform.

We developed an eCommerce platform allowing users to buy a monthly subscription in order to access premium content and functionalities. We implemented different levels of subscriptions regarding the users’ profiles (students, doctors, x-ray technicians, companies...) We manage recurring subscription payments with a set of different tools. Every profile has a different payment plan.

The complexity of this project lies in the management of a different content display depending on the type of subscription and the type of subscriber profile.

Modernize and digitalize the read of quality medical information.

Salesforce, Wordpress and Custom development.

Implemented using the WordPress platform (with Woocommerce and Stripe modules) and a custom development part, the website presents a simple and ergonomic structure for facilitating news reading and navigation.

The website is interfaced with the Salesforce CRM plateform to facilitate user management and subscriptions. The entire website is responsive.