News about IT development and offshore development

Gone are the days when people had to travel to a physical location to purchase a product. Electronic commerce – more commonly known as e-commerce - allows users to buy practically anything by just typing into Google, placing an order and picking up the desired product right on their doorstep. E-commerce can also have the advantage of enriching certain aspects of the shopping experience, which is why people are increasingly looking to the internet to fulfil their shopping needs.

As companies continue to gather large amounts of customer data, the need for robust cybersecurity protocols remains critical.

We live in a data-driven world. Companies are constantly accumulating new data – both from their own internal processes and external business operations – which provides the basis for a wide range of decisions and activities.

Why is the Direct to Consumer (D2C) model coming back into fashion? The concept has indeed existed for a long time, at the manufacturer Dell for example.

Some brands are proud to call themselves D2C, or even direct brands. These companies have a distribution model that directly serves the end consumer without going through intermediaries and/or points of sale, in areas where brands usually go through distribution channels.

As designers begin to combine insights from behavioral psychology with the vast computational power offered by Artificial Intelligence (AI), a new approach to UX design has surfaced: Behavioral Design.

Behavioral Design, in simple terms, is a process of persuading people to engage in certain behaviors through intentional design techniques.

How can you be sure you’re designing the right thing before investing a lot of money to build it and then potentially realizing that the "thing" you’ve designed is irrelevant or inappropriate?

The Design Sprint has been created to help these types of questions.

How can we make safer product decisions?

The Design Sprint is a game-changer.

As the next generation mobile technology begins to roll out, companies will be well-advised to be prepared for change.

5G is definitely a game-changer. Since the technology was first unveiled in 2017, governments and industries have been busy trying to understand what its implications will be for a very wide range of different areas: from national security and industrial production to digital communication and the evolution of AI-powered technology.

To get the most out of a Design Sprint, you need to focus on the right setup, preparation, and uptime – otherwise, you risk having an expensive Design Sprint session that doesn’t produce real results.

Let’s summarize the essential aspects and success factors of a good Design Sprint.

If you're involved in product management, you've probably heard of Design Thinking. We previously wrote an article on this topic, which you can find in our blog.

Design Thinking is an iterative process whose main objective is to deeply understand users. By questioning the assumptions of what we think we know about a user, we can reapproach issues from new angles, in order to identify alternative strategies and solutions that may not be immediately apparent with our initial level of understanding.

IoT (Internet of Things) products are changing the competitiveness of companies and reshaping their internal organization and business processes.

The IoT represents an important opportunity for companies in all sectors. Indeed, the concept is changing the way digital products are designed and used. These changes relate primarily to the way customers interact with businesses and their products – interactions that form what we call the customer experience. Companies are constantly improving the value of their offerings through connected devices to create a “total customer experience”.

Emotion and customer satisfaction are really hot topics for 2021. Companies are keener than ever to know the emotional positioning of their customers and identify the reasons they buy on the web. They also want to know what makes them loyal and the reasons that lead them to buy from the competition. Improving understanding of customers makes it possible to better meet their expectations and requirements.