Websites Vs. Mobile Apps: What’s more important?

IT News

For some start-ups with limited budgets, making the right decision can mean the difference between having exponentially larger sales, or being left with a costly, under-used piece of software that brings little benefit to their bottom line. While some companies can afford having both, others need to make a choice: either exclusively focus on a website, or wait until business expands and it’s possible to invest in a mobile app.

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What is Cloud Scalability? (And how to use it to grow)

IT News

As cloud computing continues to evolve, companies can use the technology to scale their operations efficiently.

One of the most important developments in IT over the last decade has been the rise and advance of cloud technology.

With cloud computing, companies can effectively outsource their data storage, hosting and processing needs at the push of a button, providing them with a level of flexibility that could only be dreamed of in the not-so-distant past.

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Digital Behavioral Design: 3 Key Practices

IT News

UX/UI designers are using lessons from psychology and AI to build interfaces that are seamless – and irresistible.

What do you get when you merge behavioral psychology with digital design and technology? The answer is a radically-expanded universe of possibilities for how to grab users’ attention and guide them towards outcomes and conversions on your website or app.

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How to Quickly Develop your E-commerce Website

IT News

Using outsourced IT can rapidly accelerate your time to market.

The last year has demonstrated how important having an online presence and e-commerce channel are for businesses of all shapes and sizes.

While e-commerce was already growing at incredible rates prior to 2020, the pandemic created conditions where companies with online channels were often the only ones that were able to survive recurring lockdowns and disruptions to normal, physical commercial activities.

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Competitive advantages of a custom-developed web application

IT News

You’re about to build your web application and wondering if custom development could be right for you. What are the differences between a pre-defined IT solution and custom development? How can you be sure that you’ll be well supported, especially when it comes to securing your data? We’re going to provide answers to these questions. And finally, we’ll explain how to further reduce your costs thanks to IT outsourcing in a foreign country.

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E-commerce: getting visitors to buy

IT News

You generate traffic on your e-commerce site. You’ve understood how to make your visitors aware of your products. Your visitors express an intention to buy your products, but they just don’t make it all the way to checkout, or not enough. Typically, they may browse your site, land on a product page, sometimes even put a product in a cart, but they don’t go to the final validation of the transaction and leave by abandoning their cart.

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How to design a landing page that meets your objectives

IT News

A landing page is a web page that aims to encourage a visitor to take an action. In general, this type of page is effective when a single, simple action is performed – for example, a single click of a button. In this way, a landing page meets a clear and simple objective.

So far, it would appear that creating a landing page isn't complicated. Well, almost... A landing page will pay off, provided you know full-well who you’re engaging with. You need to know your target precisely: their profile, their expectations and their needs. Without this knowledge, it will be difficult to build an effective landing page.

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Tech-enabled Business Strategy: Planning for the Future

IT News

Companies need to reimagine their relationship with IT in order to achieve true Digital Transformation.

Over the last three decades, the way companies do business has undergone radical change as a result of the evolution of digital technologies.

However, the vast majority of these changes have related to how companies operate: digitizing inventories and HR data, communicating through emails and videoconferences, remote work, e-commerce and digital marketing – the list goes on.

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What types of IT developments are there for e-commerce?

IT News

This article was created in order to provide you with some answers and thoughts on questions relating to the different types of existing software and IT practices for creating an e-commerce site. There are many computer languages ​​and technologies that can be used to bring your e-commerce site to life. Let's discover them together.

A first article clearing up the subject of the differences between certain definitions related to e-commerce, m-commerce, and marketplaces has already been written. It may be useful to read it before getting into this article.

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