What is cybersecurity and why is it essential?

IT News

This new article on cyber security aims to help you understand the concept of cyber security and all that it encompasses. We will also explain how to deal with a cyber attack.

The concept of cyber security encompasses everything that has to do with the protection of digital data that is stored or being exchanged. Cyber security is responsible for protecting this data against cyber threats and perpetrators.

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Intrusion Testing (Pentest): the different types of tests

IT News

In one of our previous articles, we deconstructed what is a penetration test, also called an intrusion test. After having gone through and defined this method, it is now time to go deeper into the implementation of the pentest. This article aims to show you the different types of tests you can deploy during a penetration test.

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What is a Pentest (penetration test)?

IT News

At a time when we regularly hear about cyber security, Internet security and digital attacks, have you heard about the Pentest? Otherwise known as penetration testing, what does this concept mean and where does it lead us? Read on and discover all this in our article.

To begin with, there are several concepts that should not be confused: a penetration test is quite different from a security audit, which is not the same thing as a vulnerability scan. But don't worry, if you read our blog regularly and subscribe to our newsletter, all these concepts will soon be clear to you.

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How AI Is Transforming the Music Industry

IT News

New developments in neural networks and machine learning are changing the future of music.

As technology advances, we’re seeing breakthrough developments that go on to impact everyday life with greater frequency.

Everyday activities like how we shop, manage our money and communicate with each other are being affected by major technological shifts - and entertainment is no different.

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5 Reasons why encryption is essential for your business

IT News

Encryption is a method of transforming sensitive digital data into an unreadable state or form, ensuring that access remains limited only to those with the correct decryption key, or password.

In today’s data-driven world, as businesses store and manage critical data assets in the online cloud, digital security measures like encryption can protect company data from cybercriminals.

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Digital marketing trends to look out for in 2022

IT News

Being up to date on new developments in digital marketing and e-commerce is paramount to keeping up with the competition.

As technological evolution continues its course of exponential growth, it is only natural to encounter new digital marketing trends every year.

Keeping an eye out for such trends can make the difference between failure and success in an increasingly competitive digital economy.

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Why integrate SEO with web design?

IT News

Working on the Search Engine Optimization of a website during the design phase – before it goes live – is of paramount importance. Taking the step to take your business online is great, but once your site is developed, you’re going to need to think about making it accessible and easy to find. If your website sells shoes that's all fine and well, but do you know how many other businesses also sell shoes on the Internet?

How do you plan to get people to find you, visit your online store and then buy from your site and not one of your competitors? All of this can be planned and structured through a process called natural referencing, or SEO.

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Why is having a blog on your website important?

IT News

When designing a website, there always comes a time when you ask yourself whether or not to include a blog on it. A section dedicated to current news and information provides an additional lever for attracting traffic through natural referencing.

For starters, blogs appeal to search engines. A blog represents a space dedicated to communication on specific subjects. Readers can interact with the articles by posting comments. Companies use the blog to report and provide expertise on various topics. A blog section also allows them to promote their services and products in an intelligent way. The blog continues to prove its worth as an effective marketing tool for generating leads on a website.

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Office Vs. Remote – The future of work in a post-Covid world

IT News

The ongoing Covid-19 healthcare crisis has disrupted the majority of market sectors and labour forces around the world, drastically transforming our daily lives and shifting the way we work.

As the global pandemic forced an abrupt transition to working from home for millions of employees, it’s only fair that many are wondering if this is really the end of the corporate office.

With advanced IT tools, networks and infrastructure making work from home possible, remote work capabilities have certainly played a key role in minimizing the pandemic’s overall impact.

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How to optimize your contact page for better conversions?

IT News

Your web app is live. You've got a well-thought-out traffic generation strategy in place, which you've spent time and thought on. So why is your conversion rate not up to your expectations? An obvious lever for improving your conversion rate is the contact form. The contact form is an element that needs a lot of care, attention and optimization to make it easy for your visitors to get in touch with you.

This article aims to give you some actionable advice for improving your contact form.

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