5 Key UX/UI Trends for 2021

IT News

As technology and user expectations continue their relentless evolution, so too does the bridge between them.

If 2020 taught us one thing, it would be that digital technology is not just an important tool – it is what much of our world is built on, and relies on in order to function.

Read more…

The Top 5 Smart Cities of the World

IT News

We explore the planet’s most technologically advanced centers and what makes them so smart.

While the concept of the Smart City has been the subject of a lot of hype over the last few years, there are a number of metropolises around the world that do in fact deserve the title.

Read more…

3 Key Digital Transformation Tips for Companies in 2021

IT News

Digitizing operations and services is still a major challenge for companies: here’s how to get it right this year.

Digital Transformation is a wide concept that refers to a range of different ideas, processes and approaches to using digital technologies to improve and optimize functionalities. It’s a concept that has been adopted and pursued in many different areas, from governments and public services to businesses and individuals.

Read more…

3 Key Digital Transformation Tips for Local Retailers

IT News

As brick-and-mortar businesses go digital, they’ll be rewarded for listening to their customers and keeping things personal.

As we approach the 1-year mark of the onset of the Covid-19 crisis – which still appears very far from being over – one thing has become undeniably clear: having a strong digital presence is no longer just an option for most retailers – it’s a necessity.

Read more…

5 Big Digital Marketing Trends for 2021

IT News

Some familiar concepts are evolving and expanding, while new approaches are also emerging to serve the changing economy.

While 2020 is now behind us, much of the disruption and many of the changes it brought to our lives are still firmly here – and in many cases won’t be going anywhere anytime soon.

Nevertheless, despite the obvious negatives of the crisis, the dramatic shifts in lifestyles and consumption it has made necessary have also given rise to some very innovative new processes and product offerings – as well as marketing methods employed by companies to engage customers.

Read more…

How to design a quality e-commerce site?

IT News

Getting into e-commerce is possible for virtually "anyone". But doing it well and professionally is something that only a much smaller number of people have managed to achieve. Confidence, data security, proximity, customer service quality... How much do you want to make your customers’ lives easier? You need to give them the most comfortable browsing and shopping experience possible.

Read more…

Customer Data Platform: New Digital Marketing Tool

IT News

Gathering data on customer activity is only useful if you have a good way of managing it.

As companies continue to strive for greater insights into their customers’ experiences and behavior, they have gone to great lengths to accumulate significant amounts of data on online user activity.

However, the reality of consumers’ online behavior is that it is often fragmented and hard to codify into a coherent picture.

Read more…

4 Digital Transformation Challenges (And How to Overcome Them)

IT News

Companies seeking to adapt to the digital world can be held back by a range of factors – none of which are insurmountable.

The idea that companies need to embrace digital if they are to survive and thrive in the current economy is now well-established.

We’ve already discussed the idea of Digital Transformation, as well how the Covid-19 crisis has made it more important than ever.

Read more…

The 7 Ps – Game Storming: optimize your meetings

IT News

Take your meetings to the next level and boost their efficiency by preparing with the 7 Ps tool.

Using the 7Ps to prep for your meetings has many benefits:

  • They boost collective intelligence.
  • Stimulate engagement.
  • Give fuel to the engines of agility.
  • Anchor responsibility.

Read more…

New e-commerce strategies for 2021

IT News

Improved customer service, more seamless sales, returns and deliveries... What are some of the strategies e-commerce sites set to pursue in the new year? The online shopping behavior observed during this year’s lockdown periods provide strategic insights for executing successful online sales in 2021.

Read more…